Insurtech: the importance of customer experience

According to a recent study conducted by IDC and Liferay, a notable percentage of businesses in the insurance industry plan to increase their spending on IT services in the coming years. Among the reasons for this prediction is the ever-increasing centrality of the customer, which brings with it the need for companies to be equipped with digital platforms in step with the evolution of technologies. Digital development is in fact an attractive factor for new customers and the guarantee of a satisfactory customer experience is essential for retention. Many insurance companies are therefore investing in the creation of a dedicated portal for customers, increasingly oriented towards self-service rather than assistance.