THE Content marketing evolves from year to year according to digital progressions and changes made to Google’s algorithm. Since it
How to create your corporate video?
How long gone are the days when the Internet offered only text and a few highly compressed images and the
Humor and community management: good cocktail?
New trend to ensure buzz on social networks. As a Community Manager, take the liberty of responding very lightly. A
Social networks: how to deal with trolls on the Internet?
Troll (Wikipedia definition): In Internet slang, a troll characterizes something that aims to generate controversy. This can be a message
Internal communication: why and how?
Companies and organizations have understood how communication is a resource. They don’t always use it wisely but in any case
Loyalty: the first marketing challenge!
When we think about profitability, there are things we don’t always think about at first. An example of this is
How to gain the trust of your customers with Content Marketing
If you’re like me, before you make any online purchases, you spend time reading customer reviews and even reading product
Why authenticity is the key to standing out from AI
In a world where ChatGPT can write a LinkedIn post in 30 seconds and deepfakes become undetectable, I have one
The French, more loyal to brands than to love?
Have you ever railed against these brands that court you ferociously when you are not a customer and who seem
The self-taught syndrome – Stéphane Torregrosa
«What studies did you do to do this?» This is, essentially, the most destabilizing question there is for a person